This page is "complete" except the videos (which you probably don't need anyway). The missing videos will be uploaded soon.
Set Up Instructions For The VMM Campaign
Viral Marketing method is about setting up niche publishing networks to which you can promote affiliate campaigns. You can use the system as an affiliate marketer to make sales of product, or as a merchant to get more affiliate traffic. If you have a product to sell yourself you can add it to Viral Marketing Method and leverage traffic from every affiliate registered at this site who sets up your campaign.
By setting up this campaign you will learn how Viral Marketing method works to drive perpetual traffic and sales to your affiliate offers. You do not even have to write sales messages or ads for the system to work for you. Once set up, every post I make on the VMM blog, to sell VMM specifically, will go out to your publishing network and you will get credit if a signup/sale is made.
As your publishing network grows, more and more people will see the sales tweets and emails that are created for you and your affiliate income becomes totally automated. The more campaigns you set up, the more frequently you will make affiliate sales.
PLEASE! -- Read this before you begin (there are 3 pages to this blog post, please read them all, it's important that you understand why you will want to keep your publishing/marketing campaigns separate from your "main" identity on twitter).
To make this campaign as "newbie friendly" as possible, we have included TWO versions of the campaign site, one with just a tweet form on the squeeze page and one with a tweet form and an autoresponder form. It is HIGHLY recommended that you build a MAILING list when you are using viral marketing method, not just a list of targeted Twitter followers.
The video below explains how the sign up process works for both methods of subscription.
You will get a lot more traffic and make a lot more sales from every product you promote if you build a list as well as a twitter following. We provide the "Tweet forms" free of charge, but you need a good autoresponder to build a list. I highly recommend Aweber, they are the most reliable in the industry and are very easy to use. They have video instructions every step of the way so setting up an autoresponder with Aweber is dead easy, even if you are a newbie, but if you do need help don't be afraid to ask! They have excellent support too.
Step One - Brand and upload the PDF File, or zip it with bonus items to create your "Download Link". (Mac Users, Install Wine to be able to run Windows App's like PDF-Power-Brand. It's free). Your download link goes on your download page, we'll be editing that page in just a minute.
Fire up PDF Power Brand, open the brandable report in the software application and brand the following with your own information:
YourSiteText = Enter the text to use to link to your website
VMMAFF = Your Viral Marketing Method affiliate ID (just the number at the end of your affiliate link) i.e.
YourName = Enter the name you want to appear in the report
twitter = Enter the twitter username you want to promote with this report
YourSiteLink = Enter the URL that you want to link to in the report (without http://)
Check that the report was branded correctly!!
After branding the report, you should "zip" it and upload it to your server. Make a note of where the zip file is as you will need it later.
Step Two - Create Your "download" + "Confirm" pages and upload them. You'll need an FTP software to do this and of course a very basic hosting package. The $7.95 plan from HostGator would be a good choice for hosting. There's a reason why HostGator host over 2 million domain names.
Step Three - Create a Tweet form and Autoresponder form
The Tweet form goes on your squeeze page, instead of an autoresponder form, or as well as. The Tweet form makes it possible for your visitors to get the report by following you on Twitter and Tweeting a message about your page to their followers. Click Here to create your Tweet Form (See the video 3 on this page if you do not know how to set up a tweet form).
Set Up Autoresponder
Open up every file in the folder AR-Series in a plain text editor like "TextPad", then do a Find/Replace for...
!firstname_fix = The code used by your autoresponder to insert the subscribers first name.
YOURNAME = The name you want to identify yourself by in the messages
YOURWEBSITELINK= The URL to the website you want to link to in the messages
YOURVMMAFFLINK =
VMMaff =
PDF-DL-LINK = The link to download your branded PDF file (The link to where you uploaded it).
Cloaked-Link-To-Free-Gifts = Use this tool to create a redirect page to http://www.viralmarketingmethod.com/viral/inviter.ag.php
Feel free to edit these messages as you see fit, or even write your own!
Save all the messages!! The load them in sequence into your autoresponder. Set the 2nd message to go out 2 days after the first and the third 4 days after that, each subsequent message should go out 7 days apart. It is recommended that you edit the messages or even completely rewrite them in your own voice before using them.
Step Four - Brand and upload the rest of the website
We have provided "fill in the blanks" software applications for each page you must make for this campaign. Open them, fill in the blanks following the instructions and save each page into the "website" folder, then upload.
Step Five - Cloak 'N Tweet the RSS feed.
Grab the RSS feed from the campaign page and cloak it with your affiliate link, then set it to automatically tweet to the twitter account that you are using with this campaign. You need to use the Feed Cloaking Tool to do this. If you do not know how to use this tool, see video 4 on this page
Step Six -- Broadcast the cloaked feed to your mailing list.
If you are using Aweber you can easily broadcast to your list form your cloaked feed and completely automate the marketing of the product that each campaign sells to your mailing list as well as your twitter account. Updates will be tweeted automatically to the twitter account you set in the feed cloaking tool, setting up a broadcast through Aweber is almost as easy.
To send an email broadcast when the feed updates, simply log into your autoresponder account and integrate the feed with your list. At Aweber, you do this by selecting "messages"... "blog broadcast" then inserting your cloaked feed url as the feed to use and setting a schedule. It's very rare for me to make more than 3 blog posts per week so sending immediately should not be a problem if you are not sending your own offers to this list as well. If you are then I suggest you set the broadcast to go out once per week. That way, it does not matter how many updates have been posted to the affiliate feed, your subscribers will receive them all in a single digest email.
Step Seven -- TEST!!
Now you have every aspect of campaign set up done, it's time to test. You need to test everything! Every process, every link, every word! This is extremely important! You would not believe how many people end up promoting bad links that will never make them ANY money because they cannot be bothered to test! You need to tweet your form, subscribe to your own list, download the report and look for holes. Go through the process of downloading as a tweeter and downloading as a subscriber and make sure that nothing goes wrong in both processes.
One misspelling in a URL and it's all for nothing!
When You Are Happy That Everything Works Get Some EXTRA Traffic By Letting Me Know!
Send a message @viralmart (you need to follow me first), with a link to your campaign squeeze page and I will do something to send some extra traffic to your page.
The Campaign May Be Set Up Now... But You Are NOT Done Yet!
Step Eight -- Integrate traffic into the squeeze page
This is very important, perhaps the most important aspect of the whole campaign!
You need to integrate traffic into the campaign page. See the tweet form as a traffic multiplier, not a traffic solution. Your goal is to get at least 200 visitors per day to each campaign that you set up. This will take time. You do not have to wait until you have 200 visitors per day before you set up your next campaign but you should not stop promoting the campaign, until you are getting at least 200 visitors per day from a good traffic source. With this level of traffic to each of your campaigns, you will be able to see which of your campaigns are worth spending money on.
That's how you make a lot of money... by paying for as many people as possible to see an offer that you know is profitable.
Let's take Pay Per Click as an example.
If you take the amount of money you make in affiliate commissions and divide it by the traffic received, you will get the max amount of money you can spend on a visitor. For example, over a month a 200 visits per day you will receive 6000 visitors. If those 6000 visitors generate $200 is sales, the max you can pay per visitor would be $200 divided by 6000 visitors = $0.33cents! This does not take into account the "lifetime value of the customer", i.e. how many times the average "buyer" buys from you.
If you made $2000 in sales from 6000 visitors then you could pay as much as $3.33 per visitor and still break even
Of course, these are very rough numbers and you cannot judge every traffic source by just one. Pay Per Click may be a LOT more responsive or less responsive than the traffic you are able to generate the the squeeze page yourself, this system will not give you a definite "yes" spend your money here or "no" don't, but what it will give you is information on which of the offers you are promoting perform the best from the traffic you are able to generate for free.
This is how Viral Marketing Method shows you where to best invest your dollar in promotion. Like an Internet GOLD finder. That is how you should see it.
You make up to 50% commission as an affiliate of Viral Marketing Method, and have the potential to make up to $147 per sign up through the "one time offers" or around $40 per month on a GOLD+ member upgrade in the members area. That's a decent payout per sale, you should be able to convert targeted traffic to cash here.
So how do you generate traffic to your campaign squeeze pages?
The best way to do it is through "Integration Marketing" techniques. The campaigns in the system will make it possible for you to become you your own Integration Marketing Tsar! There are many Integration marketing points in the standard Viral Marketing Method affiliate campaign that you set up. You can use these to integrate traffic into your site from other websites.
Let me explain quickly the idea here. You use the "real estate" in your campaign to leverage traffic from other sites. For example, you can set your tweet form to also follow @someone who is willing to run an ad for you. This spot alone could generate a lot of traffic for you.
"Ill generate targeted followers for you for X amount of time if you ____________"
... Place an ad to my page on your site
... Send a message to your subscribers about this free gift download
You get the idea?
As well as the second follow on the tweet form you can also make "ad swap offers"
On your confirm page
On your download page
In your autoresponder messages
As a broadcast to your list
Inside the zip file of the free report download
On your viral toolbar (as an ad)
On your profile directory page
To your twitter following
There are MANY Integration marketing points for you to use to leverage more traffic to your squeeze pages. After setting up your campaigns, you should work every day to find good integration partners to share your traffic with. This is how you build your affiliate publishing business. But I know what you may be thinking... "I don't have any traffic to share yet, who is going to want to ad swap with me"?
That's a good point! It's hard at first, everything is! But when you have traffic you will be able to get more traffic, if you understand how to leverage it through integration marketing! Perhaps you should do some other things to get traffic first?
Here are a few suggestions (you should use them all).
Create a Squidoo Lens (This is really easy and takes not much time at all). You can be as blatant as you want in your marketing at Squidoo, they do not mind you promoting yourself or your affiliate links at all!
Get active in forums. Here you will not only be able to build links to your page through your sig file, you'll also likely meet ad swap partners in forums too. Don't think of using a forum as marketing, think of it as relationship building. The idea is to be helpful, or indeed in need of help, not pop up with a link to your page at every available opportunity.
Write and submit articles.
Use Start Page Traffic
Run a targeted link exchange on your site
Run ezine ads
And take advantage of every bit of free traffic you can get your hands on (with the exception of autohits, that will just waste your bandwidth)
Viral Marketing Method member Thomas Northrop has set up a NING community to help you find ad swap partners. Thomas is a real "Ad Swaps Expert", I have seen him use these techniques to refer hundreds of people to Viral Marketing Method. Click here to join and post your Ad Swap offers for free!
Step Nine -- Set up your next campaign.
Set up campaigns in many niche markets and you may find it easier to promote them all. If you set yourself up as an integration marketing Tsar, you are going to want marketing opportunities for all your potential clients. However, until you have cracked the system, I recommend that you stick to one niche, you can leverage all the traffic from one niche to promote every campaign that you set up in that niche.
After setting up your next campaign, be sure to broadcast to your lists about it and add a link in the follow up so your new subscribers will see it.